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Common Sense Unplugged

Common Sense isn't always Common Practice

Tag: #marketing #strategy #brand

The Art of Short

6 seconds now. That’s all it takes. For our monkey-mind to move on. Separating core from the clutter. Hemingway showed … More

#marketing #strategy #brand, #shortblog, advertising, communications

Which burger would you prefer to eat?

One that says it has 75% less fat or an identical one that says it has 25% fat. Most would … More

#marketing #strategy #brand

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