It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – to amass large audiences, seek virality, and communicate for minimal cost. Now, advances in AI and predictive analytics enable us with an unprecedented opportunity to infinitely slice or micro-target, i.e. use the massive amounts of data created by connected activity to not only reach customers … Continue reading Why the intersection of Social Media and AI signals both – promise & peril for Marketers
A simple graphic to show the evolution of brand from traditional to digital business. Continue reading The Evolution of Brand
One that says it has 75% less fat or an identical one that says it has 25% fat. Most would choose the one with the 75% less fat. What’s more is that we might even be tempted to say that it tastes better! Even though we might not be conscious about most of them, we make up to 200 decisions every day just about simple … Continue reading Which burger would you prefer to eat?
“You can have any car you want, as long as it is black” – Henry Ford These famous words by Henry Ford in 1942 exemplified the industrial age, during which innovations in automation drove unprecedented advances in mass production, making it possible for to manufacture products that were once too complex and expensive, and deliver them to scale for the masses at an affordable price. … Continue reading The seductive illusion of choice
What separates the human species from others is that we have a strong desire to create, compete and change.
For organizations, change is the catalyst to progress and growth, but often comes with a hidden cost. Complexity. Continue reading 5 behaviors of Great Simplifiers
In December, an article published in Nature described a new advanced alloy. Combining magnesium with ceramic silicon carbide nanoparticles, a team from UCLA created a new material that is lighter and stronger than any we’ve known before, opening up the potential for rethinking our next generation aircrafts, cars, space travel, electronics and bio-medical devices.
Reading about the breakthrough made me think that the greatest leaders are in fact, HUMAN advanced alloys. Their combination of intelligence, curiosity, and emotional quotients make them especially strong, quick, and resilient in helping lead teams and organizations in discovering untapped potential and ideas. Continue reading Lead with your ideas, not with your title
Sometimes leadership lessons come from the most unexpected places. While leadership fads come and go, a few timeless pieces resonate with their simplicity and pragmatism.
One such piece of advice comes from Mixed Martial Arts (MMA) World Champion, Frank Shamrock. It outlines a simple mental model we can all use to become more successful in work, and in life.
According to Mr. Shamrock, we all need a mindset of a plus, a minus, and an equal.