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Common Sense Unplugged

Common Sense isn't always Common Practice

Category: Brand

Why the intersection of Social Media and AI signals both – promise & peril for Marketers

It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – … More

The Evolution of Brand

A simple graphic to show the evolution of brand from traditional to digital business.

Digital Business

Which burger would you prefer to eat?

One that says it has 75% less fat or an identical one that says it has 25% fat. Most would … More

#marketing #strategy #brand

The seductive illusion of choice

“You can have any car you want, as long as it is black” – Henry Ford These famous words by … More

Will 2014 herald the end of the $9.99 deal?

Like many of us during the holidays, it was hard to escape the shopping frenzy stimulated and supercharged by big  BLOW OUT SALE … More

pricing

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