It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – to amass large audiences, seek virality, and communicate for minimal cost. Now, advances in AI and predictive analytics enable us with an unprecedented opportunity to infinitely slice or micro-target, i.e. use the massive amounts of data created by connected activity to not only reach customers … Continue reading Why the intersection of Social Media and AI signals both – promise & peril for Marketers
A simple graphic to show the evolution of brand from traditional to digital business. Continue reading The Evolution of Brand
One that says it has 75% less fat or an identical one that says it has 25% fat. Most would choose the one with the 75% less fat. What’s more is that we might even be tempted to say that it tastes better! Even though we might not be conscious about most of them, we make up to 200 decisions every day just about simple … Continue reading Which burger would you prefer to eat?
“You can have any car you want, as long as it is black” – Henry Ford These famous words by Henry Ford in 1942 exemplified the industrial age, during which innovations in automation drove unprecedented advances in mass production, making it possible for to manufacture products that were once too complex and expensive, and deliver them to scale for the masses at an affordable price. … Continue reading The seductive illusion of choice
Like many of us during the holidays, it was hard to escape the shopping frenzy stimulated and supercharged by big BLOW OUT SALE banners, provocative advertisements touting Deals of the Year, and creative promotions supported by huge discounts. Popular media reported breathlessly how salivating consumers braved inclement weather, traffic snarls, aggressive crowds, pesky relatives, and overworked sales staff to buy, buy, and then buy more some more. For decades, consumer brands … Continue reading Will 2014 herald the end of the $9.99 deal?