6 seconds now. That’s all it takes. For our monkey-mind to move on. Separating core from the clutter. Hemingway showed … More
Author: @vivek_bapat
Vivek is a Senior Marketing Executive at SAP
Why the “U” in Human will matter even more in an AI infused world
There has been a lot of debate recently on whether artificial intelligence (AI) is going to take over the world. … More
Why the intersection of Social Media and AI signals both – promise & peril for Marketers
It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – … More
The personalized customer experience at scale is the on ramp to smart, effective digital strategy. Marketers should take note.
Marketing Expert John Ellett (Forbes Columnist) and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in … More
How to Become an Authentic Leader in the Digital Era
Maintaining integrity depends on knowing, doing and being — all in ways that enable us to evolve into our true self.
The Evolution of Brand
A simple graphic to show the evolution of brand from traditional to digital business.
Which burger would you prefer to eat?
One that says it has 75% less fat or an identical one that says it has 25% fat. Most would … More
Why the Lowly Dandelion Is a Better Metaphor for Leaders than the Mighty Banyan
In my post in the Harvard Business Review, I encourage leaders to act more like the dandelion, a small weed … More
The seductive illusion of choice
“You can have any car you want, as long as it is black” – Henry Ford These famous words by … More
5 behaviors of Great Simplifiers
What separates the human species from others is that we have a strong desire to create, compete and change.
For organizations, change is the catalyst to progress and growth, but often comes with a hidden cost. Complexity.
