6 seconds now. That’s all it takes. For our monkey-mind to move on. Separating core from the clutter. Hemingway showed the way His six-word story. “For Sale: Baby Shoes. Never Worn.” Elegant. […]
Vivek is a Senior Marketing Executive at SAP
There has been a lot of debate recently on whether artificial intelligence (AI) is going to take over the world. The utopian view – articulated by Bill Gates and others – is that […]
It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – to amass large audiences, seek virality, and communicate for minimal cost. Now, […]
The personalized customer experience at scale is the on ramp to smart, effective digital strategy. Marketers should take note.
Marketing Expert John Ellett (Forbes Columnist) and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in partnership with Oxford Economics. The report examined the difference between leading companies […]
Maintaining integrity depends on knowing, doing and being — all in ways that enable us to evolve into our true self.
A simple graphic to show the evolution of brand from traditional to digital business.
One that says it has 75% less fat or an identical one that says it has 25% fat. Most would choose the one with the 75% less fat. What’s more is that […]