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Common Sense Unplugged

Common Sense isn't always Common Practice

Author: @vivek_bapat

Vivek is a Senior Marketing Executive at SAP

The Art of Short

6 seconds now. That’s all it takes. For our monkey-mind to move on. Separating core from the clutter. Hemingway showed … More

#marketing #strategy #brand, #shortblog, advertising, communications

Why the “U” in Human will matter even more in an AI infused world

There has been a lot of debate recently on whether artificial intelligence (AI) is going to take over the world. … More

Why the intersection of Social Media and AI signals both – promise & peril for Marketers

It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – … More

The personalized customer experience at scale is the on ramp to smart, effective digital strategy. Marketers should take note.

Marketing Expert John Ellett (Forbes Columnist)  and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in … More

How to Become an Authentic Leader in the Digital Era

Maintaining integrity depends on knowing, doing and being — all in ways that enable us to evolve into our true self.

Career Development, Digital Business, Leadership

The Evolution of Brand

A simple graphic to show the evolution of brand from traditional to digital business.

Digital Business

Which burger would you prefer to eat?

One that says it has 75% less fat or an identical one that says it has 25% fat. Most would … More

#marketing #strategy #brand

Why the Lowly Dandelion Is a Better Metaphor for Leaders than the Mighty Banyan

In my post in the Harvard Business Review,  I encourage leaders to act more like the dandelion, a small weed … More

The seductive illusion of choice

“You can have any car you want, as long as it is black” – Henry Ford These famous words by … More

5 behaviors of Great Simplifiers

What separates the human species from others is that we have a strong desire to create, compete and change.

For organizations, change is the catalyst to progress and growth, but often comes with a hidden cost. Complexity.

Career Development, Simplification

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