Month: September 2023

September 1, 2023

Stuck inside the box? It might be because of the Einstellung Effect

In the early 20th century, German psychologist Max Wertheimer conducted an

September 1, 2023

Last week, on the personal invitation from Plamen Russev, Ph

September 1, 2023

Recently, one of my colleagues voiced her frustration

Why some products go viral, and others are quickly forgotten?
Ever notice how some products don’t just launch—they explode into the public consciousness? There’s a reason for that.
When Brands Lose Their Way
In the age of hyper-connectivity, consumers are increasingly sensitive to the authenticity and alignment among the brand’s values, core positioning and audiences.
The Hidden Biases Blocking Your Progress (and How to Beat Them)
In nature, inertia is a force to be reckoned with—it’s the tendency of objects to resist changes in motion, whether at rest or moving forward.
The Cost of Indifference
In simpler terms, the cruelest punishment is not hatred, but being ignored, treated as though you don’t exist.
Perfectly Imperfect
We live in an increasingly perfection obsessed world.
80% of New Years resolutions fail within the first month. This “pre-mortem” trick might help
One way to avoid this crash-and-burn is by using a “pre-mortem” (Credit Ben Cohen), which means looking ahead and imagining all the reasons your resolution might fail—then tackling those potential roadblocks before they can derail you.
Stuck inside the box? It might be because of the Einstellung Effect
In the early 20th century, German psychologist Max Wertheimer conducted an experiment to study problem-solving.
Rethinking B2B Engagement in the Age of AI
Last week, on the personal invitation from Plamen Russev, Ph.D, Founder and Executive Chairman, Webit Foundation.