Used correctly, buzzwords can engage audiences, differentiate messages, or even spark new ideas. However, as any warm-blooded marketer knows, misplaced and misused buzzwords can back-fire, wreaking cringe-worthy effects on your intended audiences.
Here is a list of the top 10 marketing buzzwords that we all once loved and have at some point used with abandon (guilty as charged), but I’d like to see retired ( or considerably minimized) in 2012.
10. Value – as in “Value Proposition, Value Added, Value Oriented”..
9. Paradigm – as in “Paradigm – Shift, New Paradigm”
8. Solution – ” complete/comprehensive solution.” or “we’re dont just offer products, we offer solutions”
7. Leapfrog – or any variation of “leap” or “frog” (like the boiled frog example) for that matter.
6. Customer Centric – Which successful business isnt?
5. Seamless, Integrated, frictionless – Ok, these are three words, but they are often used in a similar context. Also, used in different combinations with #8.
4. Context – A politicians favorite, used especially when one doesnt really know how to describe something in specifics, or avoid answering a question, so you “broaden, change the context or say that something is out of context”
3. Game-changer – I love sports analogies as much as the next guy, but ouch, this one really hurts!. What game are we playing again?
2. ROI/TCO – See #10 -“Value”, rinse-and-repeat with #5.
1. Anything 2.0, or 3.0, or “x”.0: Usually used when someone wants to “change the game”, or better yet, “leapfrog” the competition.
Any others you want to add to the list?