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Common Sense Unplugged

Common Sense isn't always Common Practice

The Art of Short

6 seconds now. That’s all it takes. For our monkey-mind to move on. Separating core from the clutter. Hemingway showed…

#marketing #strategy #brand, #shortblog, advertising, communications

Why the “U” in Human will matter even more in an AI infused world

There has been a lot of debate recently on whether artificial intelligence (AI) is going to take over the world.…

Why the intersection of Social Media and AI signals both – promise & peril for Marketers

It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale –…

The personalized customer experience at scale is the on ramp to smart, effective digital strategy. Marketers should take note.

Marketing Expert John Ellett (Forbes Columnist)  and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in…

How to Become an Authentic Leader in the Digital Era

Maintaining integrity depends on knowing, doing and being — all in ways that enable us to evolve into our true self.

Career Development, Digital Business, Leadership

The Evolution of Brand

A simple graphic to show the evolution of brand from traditional to digital business.

Digital Business

Which burger would you prefer to eat?

One that says it has 75% less fat or an identical one that says it has 25% fat. Most would…

#marketing #strategy #brand

Why the Lowly Dandelion Is a Better Metaphor for Leaders than the Mighty Banyan

In my post in the Harvard Business Review,  I encourage leaders to act more like the dandelion, a small weed…

The seductive illusion of choice

“You can have any car you want, as long as it is black” – Henry Ford These famous words by…

5 behaviors of Great Simplifiers

What separates the human species from others is that we have a strong desire to create, compete and change.

For organizations, change is the catalyst to progress and growth, but often comes with a hidden cost. Complexity.

Career Development, Simplification

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